Today's topic is more than just talking about technology; it is a refreshing deviation from our usual tech-focused narratives.
We're exploring life beyond the screens and code, diving into themes of personal growth, emotional wellness, and life transitions.
Today, I have requested a special guest, a former corporate professional turned life coach, to join us to share invaluable wisdom on overcoming common fears, embracing self-care, and navigating the transformative journey of career shifts.
We will cover various topics, such as battling public speaking anxiety, seeking joy in one's daily routine, and considering a significant career change.
This discussion is tailored to provide you with meaningful, life-enhancing insights.
Episode # 120
What to Expect in Today’s Discussion:
Written books:
In today's digital age, every swipe, click, and search is monitored, analyzed, and even predicted by Artificial Intelligence (AI), although we are all going through the Generative AI era; in other words, the ChatGPT era. However, AI has been here for a long time, and one example is being used at the core for marketing products, including in social media channels. As the algorithms get more innovative, the digital footprints we leave are no longer mere footprints; they are profound insights into our psyche, preferences, and behaviors. All these footprints are being used and exploited to push us the products through ads that even we don't need to buy or don't have requirements at all.
Authenticity in marketing is becoming more crucial and at the heart of marketing tactics instead of just pushing the products through AI.
A few months ago, I received an email advertisement for a product I casually mentioned in a conversation. It wasn't a typed search or a clicked ad - it was just a conversation. Intrigued, I bought the product. But the more I thought about it and conversed with my wife, the more I realized that, although AI had successfully identified a potential need, it didn't understand me. There was a connection, but it lacked depth and authenticity.
Our interactions with AI-driven marketing can sometimes be conversations with someone who pretends to listen, only catching keywords and responding with automated efficiency. And while efficiency is commendable, genuine connections are formed through authenticity. This is where authentic marketing steps in. It's not about tricking the consumer or just meeting a sales quota; it's about resonating with them on a deeper, more meaningful level. It is everywhere and in every field, from selling software to selling a property to an online e-commerce store selling cosmetics.
Today's guest speaker, the CEO of Strategic eMarketing, will share tips to build brand authenticity in the age of AI and actionable tips to develop your brand even if you are working in an organization.
Episode # 119
What to Expect in Today’s Discussion:
Written books:
In the ever-evolving world of e-commerce and SaaS, sustainable growth remains the challenge for whoever is starting a new business or already establishing his business. How do we truly define the growth? What is required for the company? Is it just about numbers, or is there a deeper layer where creativity meets strategy, resonating with audiences like never before?
As businesses grapple with these questions, founders are still looking for ways to have a unique brand voice. If you are new to the industry and want to start with unique creative strategies, you must have a profound understanding of audience dynamics.
How to uncover the essence of proven methods and discover what makes businesses thrive in the competitive digital space. How Generative AI is impacting and helping to achieve and give you a head start for establishing a unique brand. Today's podcast session will uncover all these questions and help you have creative ways to use for the business.
What you'll learn from this podcast:
Storytelling is crucial for both individuals and businesses worldwide. Regardless of your position, storytelling is fundamental to everything you do. In this session, we have the opportunity to learn from a true master in the field of storytelling. He is currently teaching media and has dedicated his entire career to producing media for television.
Storytelling has become an essential skill for professionals in the technology industry, whatever role you are playing, from CIOs, CTOs, Product managers, and Solution engineers to DBAs, Developers, and tech consultants. As technology continues to shape our world, the ability to communicate effectively through storytelling is becoming increasingly important and a cornerstone for success.
Few examples:
For CIOs/CTOs/IT Managers, storytelling can help align teams and stakeholders around a shared vision for their organization's future and how technology will support this vision to become a reality. Senior leaders need to create a compelling narrative around technology initiatives, and they can inspire and motivate their teams to achieve goals and drive innovation.
Product managers can use storytelling to build empathy with their users and create products that truly resonate with their needs. By understanding the user's journey and crafting a narrative around their pain points and aspirations, product managers can create products that solve real problems and deliver value to their users.
Tech Consultants can benefit from storytelling by using it to build trust and credibility with their customers. By sharing stories of successful projects and outcomes, consultants can showcase their expertise and build a rapport with their clients, ultimately leading to more successful engagements.
Storytelling has become a vital skill for professionals in the technology industry, enabling them to communicate effectively, build empathy, inspire innovation, and drive success, and today we will learn from the master of storytelling.
Lee Schneider is a novelist, podcaster, and the founder of Red Cup Agency. He teaches media at USC. He has produced podcasts for Nike, Glassdoor, Boston Consulting Group Digital Ventures, and HP. He also had different roles in production for DatelineNBC, CourtTV, History Channel, and TLC.
Tech Talk on Cloud Security Posture Management with John Grange
Detecting and preventing the misconfigurations and threats that lead to data breaches and compliance violations in your multi-cloud environments. For organizations embarking on a multi-cloud strategy, cloud security posture management (CSPM) helps them secure multiple cloud infrastructure as a service (IaaS) providers.
Today’s Guest
John Grange, CTO of Ops Compass
How the journey so far starting from pure data center guy, who has started from hosting provider to a solution for the cloud security management. Get to know about John’s favorite books and what is essential for a beginner startup owner to focus.
Website: opscompass.com
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