In today's digital age, every swipe, click, and search is monitored, analyzed, and even predicted by Artificial Intelligence (AI), although we are all going through the Generative AI era; in other words, the ChatGPT era. However, AI has been here for a long time, and one example is being used at the core for marketing products, including in social media channels. As the algorithms get more innovative, the digital footprints we leave are no longer mere footprints; they are profound insights into our psyche, preferences, and behaviors. All these footprints are being used and exploited to push us the products through ads that even we don't need to buy or don't have requirements at all.
Authenticity in marketing is becoming more crucial and at the heart of marketing tactics instead of just pushing the products through AI.
A few months ago, I received an email advertisement for a product I casually mentioned in a conversation. It wasn't a typed search or a clicked ad - it was just a conversation. Intrigued, I bought the product. But the more I thought about it and conversed with my wife, the more I realized that, although AI had successfully identified a potential need, it didn't understand me. There was a connection, but it lacked depth and authenticity.
Our interactions with AI-driven marketing can sometimes be conversations with someone who pretends to listen, only catching keywords and responding with automated efficiency. And while efficiency is commendable, genuine connections are formed through authenticity. This is where authentic marketing steps in. It's not about tricking the consumer or just meeting a sales quota; it's about resonating with them on a deeper, more meaningful level. It is everywhere and in every field, from selling software to selling a property to an online e-commerce store selling cosmetics.
Today's guest speaker, the CEO of Strategic eMarketing, will share tips to build brand authenticity in the age of AI and actionable tips to develop your brand even if you are working in an organization.
Episode # 119
What to Expect in Today’s Discussion:
Written books:
In today's rapidly-evolving tech landscape, the right technical decisions can make or break a business. Startups and established enterprises alike face unique challenges in technology, which is where technical advisors come in. These unsung heroes shape the world with every new idea, guiding organizations through the ever-changing tech world.
With so much pressure on CEOs and CTOs to innovate and stay updated, technical advisors equipped with a profound understanding of software engineering, cloud computing, and business acumen are indispensable. From building an MVP to launching a new product, technical advisors offer a unique perspective that can help businesses achieve their goals. They bring real-world experience to the table, having worked closely with startups and established businesses.
Their approach is pragmatic, focused on driving tangible results and actual business performance improvements. If you're looking to navigate technical challenges and stay ahead of the curve, a technical advisor can help.
Today, we'll be speaking with one such advisor, who has helped various startups and organizations achieve their goals
What You'll Gain from This Session
In the ever-evolving world of e-commerce and SaaS, sustainable growth remains the challenge for whoever is starting a new business or already establishing his business. How do we truly define the growth? What is required for the company? Is it just about numbers, or is there a deeper layer where creativity meets strategy, resonating with audiences like never before?
As businesses grapple with these questions, founders are still looking for ways to have a unique brand voice. If you are new to the industry and want to start with unique creative strategies, you must have a profound understanding of audience dynamics.
How to uncover the essence of proven methods and discover what makes businesses thrive in the competitive digital space. How Generative AI is impacting and helping to achieve and give you a head start for establishing a unique brand. Today's podcast session will uncover all these questions and help you have creative ways to use for the business.
What you'll learn from this podcast:
With the dawn of ChatGPT, to be more accurate, the Large Language Models (LLMs) have given a new way to interact with everything, from content to writing code to design/drawing a picture.
These models, sophisticated as they are, rely on one critical component: the prompt.
As AI technology matures, crafting the perfect prompt, termed "prompt engineering," has become a high-demand skill set.
This brings us to the new field of prompt engineering. How best will you pass the instructions to large language models? The best results you will get it.
The Evolution of Interaction:
With the ChatGPT, how we communicate with machines has taken a quantum leap. No longer are we confined to simple commands; now, we can engage in intricate, layered conversations. This transition isn't just about the models themselves but how we "talk" to them. The better the prompt instruction, the more refined and effective the output. Just as the pen is mightier than the sword, the prompt holds the power in the AI domain.
Today's guest speaker will reveal his findings and research how he is writing prompts not for him, but he has started sharing those prompts with the broader world and is stormed with the subscribers who began using his crafted prompts to solve his daily jobs.
Session # 116
What to Expect in Today's Discussion: