Storytelling is crucial for both individuals and businesses worldwide. Regardless of your position, storytelling is fundamental to everything you do. In this session, we have the opportunity to learn from a true master in the field of storytelling. He is currently teaching media and has dedicated his entire career to producing media for television.
Storytelling has become an essential skill for professionals in the technology industry, whatever role you are playing, from CIOs, CTOs, Product managers, and Solution engineers to DBAs, Developers, and tech consultants. As technology continues to shape our world, the ability to communicate effectively through storytelling is becoming increasingly important and a cornerstone for success.
Few examples:
For CIOs/CTOs/IT Managers, storytelling can help align teams and stakeholders around a shared vision for their organization's future and how technology will support this vision to become a reality. Senior leaders need to create a compelling narrative around technology initiatives, and they can inspire and motivate their teams to achieve goals and drive innovation.
Product managers can use storytelling to build empathy with their users and create products that truly resonate with their needs. By understanding the user's journey and crafting a narrative around their pain points and aspirations, product managers can create products that solve real problems and deliver value to their users.
Tech Consultants can benefit from storytelling by using it to build trust and credibility with their customers. By sharing stories of successful projects and outcomes, consultants can showcase their expertise and build a rapport with their clients, ultimately leading to more successful engagements.
Storytelling has become a vital skill for professionals in the technology industry, enabling them to communicate effectively, build empathy, inspire innovation, and drive success, and today we will learn from the master of storytelling.
Lee Schneider is a novelist, podcaster, and the founder of Red Cup Agency. He teaches media at USC. He has produced podcasts for Nike, Glassdoor, Boston Consulting Group Digital Ventures, and HP. He also had different roles in production for DatelineNBC, CourtTV, History Channel, and TLC.